About This Chapter

All the analysis skills in the world won’t make a difference if you don’t have good data. You don’t get good data without planning it in advance. Hence the importance of the tracking plan. 

The tracking plan contains a list of user actions and product occurrences that you want to capture data about. Included along with each action are the data points that capture the context around that action. 

This chapter teaches you a simple process that you can use in order to write a tracking plan for any product, regardless of complexity. 


Preview Lesson


Chapter Contents

    1. 1. The importance of good data capture

    2. 2. Event code snippets

    3. 3. What is Segment?

    4. 4. Tracking plans

    5. 5. How to build a tracking plan

    6. 6. User properties

    7. 7. Impact measurement in a PRD

    8. Takeaways and Key Lessons - Tracking Plans

    9. Exercises - Tracking Plans

    10. Exercise Solutions - Tracking Plans

About this course

  • 10 lessons
  • 0.5 hours of video content

Should I Complete The Chapters In Order?

That's what we recommend. We feel like you'll get the most value that way and you'll learn them easier because there are occasional references to other chapters. However, each chapter has tons of standalone value as well and you will certainly benefit from taking it on its own.

The first chapter of this course is included for free with any signup so you can try the course before choosing to purchase. You can enroll in just that chapter here.