About This Course

All the analysis skills in the world won’t make a difference if you don’t have good data. You don’t get good data without planning it in advance. Hence the importance of the tracking plan. 

The tracking plan contains list user actions and product occurrences that you want to capture data about. Included along with each action is the data points that capture the context around that action. 

This course teaches you a simple process that you can use in order to write a tracking plan for any product, regardless of complexity. 


Preview Lesson


Course Contents

    1. 1. The importance of good data capture

    2. 2. Event code snippets

    3. 3. What is Segment?

    4. 4. Tracking plans

    5. 5. How to build a tracking plan

    6. 6. User properties

    7. 7. Tracking plan best practices

    8. 8. Impact measurement in a PRD

    9. Takeaways and Key Lessons - Tracking Plans

    10. Exercises - Tracking Plans

    11. Exercise Solutions - Tracking Plans

    12. Penny for your thoughts

About this course

  • 12 lessons
  • 0.5 hours of video content

Should I Complete The Courses In Order?

That's what we recommend. We feel like you'll get the most value that way and you'll learn them easier because there are occasional references to other courses. However, each course has tons of standalone value as well and you will certainly benefit from taking it on its own.