Learn At Your Own Pace
Relevant Practice Exercises
Free Trial + Flexible Refunds
1. Product Metrics
Come up with good metrics to assess your product
2. Experiment Design
Set up your experiments correctly
3. Product Analytics Tools
Use tools to dig deep into your product
4. Tracking Plans
Create a plan for the product data you need to track
5. Learn SQL Fast
Learn one of the most fundamental data skills: SQL
Interpreting data is the key to building a successful product. You don’t need to know how to code in order to do that. What you need is a set of data courses made for product managers, providing a strong understanding of fundamental product analytics concepts, tools, and processes. These self-paced video courses will provide you with that understanding with an example-driven approach and exercises taken directly from real-world scenarios. You don’t need any technical background to get started.
Ali is the founder of Mentat Analytics , a successful product analytics firm based in Los Angeles. As a certified partner of Mixpanel and Segment, Mentat is currently the highest rated agency on the Mixpanel partner directory. Prior to founding Mentat, Ali was the Product Data Lead for Bird, as well as a data scientist at BuzzFeed.
Before his career in the tech industry, Ali worked for years as a teacher and tutor. During this time he learned how to convey difficult concepts in an easy to understand way, while keeping his students engaged. Once you learn to teach math to middle school kids, everything else gets a lot easier.
From the "Product Metrics" Course:
From the "Product Analytics Tools" Course:
“Honestly, the whole course was great. I didn't think there was a part that wasn't valuable. Everything at least for me was additive. A few things I liked in particular: impact measurements and models of how to dive into determining those, core/counter metrics.”Andy Tzou | Head of Product @ Helping Hands
“I took the 'Data Analytics for Product Managers' course with Ali around the time I was considering transitioning to a PM role from a technical one. The course was a fantastic introduction to KPIs and metrics and helped me successfully interview for product roles”Vega Shah, PhD | Product Manager @ Dotmatics
“Ali explains concepts in such a clear and memorable way and provides the perfect level of detail in his product analytics course. He gave me incredibly helpful context that I now use as an engineer implementing tracking plans.”Ashley Custer | Staff Software Engineer @ GoFundMe
“Ali has deep expertise in product analytics, and this course was invaluable. I’m fairly technical for a PM, and have been doing product work for years, but I learned a lot. I was able to immediately put things we covered to work that drove business impact, and made a big difference at my company.”Weston Westenborg | Sr. Product Manager @ Ritual
“I really enjoyed the course! Ali is a great instructor and has the experience that makes the courses much more enjoyable by bringing in real world examples. My favorite part was actually learning SQL since it's a skill that I want to learn/improve on.”Inayat Issa | Product @ TikTok
How long will it take me to complete these courses?
We estimate that the current set of 5 courses will take you 6-8 weeks if you spend 2 hours a week on it. This includes the time it will take to do the exercises.
Do I need to know how to code in order to benefit from these courses?
No you don’t. There is no technical background necessary. You will know basic SQL (which covers the majority of your use cases) by the time you’re done with the courses though.
How much does membership cost? Do you provide refunds?
Membership is $50 a month. You get a free 7 day trial before getting charged. Yes we provide a full refund within 14 days of your payment. You can view our full refund policy here.
Will you be adding more videos and courses?
Yes absolutely. Please write in to tell us about topics you want to learn about the most.
Will my membership give me access to new courses as well?
Yes, membership on the site is not limited to any set of courses. All future courses will be accessible as long as your membership is still active.
Why don’t you offer a certificate?
Our goal is for you to learn, and we don’t believe certificates help with that. They distract from the learning experience by putting the focus on getting the certificate. Also, certificates simply don’t mean much to hiring managers, despite what many learning programs claim. They are offered not because they are impactful for you, but because they act as a free marketing tool for the course provider when you post about it on your social media. The real value you get out of this course is the learning.
I really need these courses but genuinely can't afford them. What should I do?
Shoot us an email at firstname.lastname@example.org and let us know how much you feel comfortable paying. We'll hook you up with a discount code.
Also keep in mind that if you're employed already, your company is very likely to reimburse you for the cost of the courses. Most employers are happy to pay for their team members to upgrade their skillset.